Affiliate Program
Become a partner and earn with every sign-up
No more relying on brand deals and the algorithm for income. Join Willa's creator program and earn every time someone signs up for Willa using your link. Plus additional perks and bonuses!
Currently available to creators in the US and Canada.
Get Started
A new way to keep your audience engaged
Willa gives you a new way to keep your audience engaged outside of your socials.
- 1
Build a public board on Willa — favorite finds, your top content, affiliate links for other brands, anything.
- 2
Add the board link to the link-in-bio tool you already use.
- 3
When your community follows the board, you'll get paid for every sign up — and they'll get a push notification every time you add something to it.
- 4
Your audience stays engaged, you earn. It's a win–win.
Watch a 2-minute walkthrough.
How it works.
Get started in seconds
Apply and get approved. Once you're in, grab your unique affiliate link from your dashboard.
Share with your audience
Post your link on social, in videos, stories, or wherever your audience lives. We give you assets, guides, and best practices to help.
Get paid per sign-up
Earn $1 for every new Willa sign-up, plus an additional $4 for every user who becomes a paid subscriber. No caps.
A direct line to your followers
Build a public board your community can follow and they'll get notified every time you add something. You get paid when they sign up for Willa to follow your board, and if you save affiliate content for other brands into your board, you'll earn on that too.
Get Started
Bonuses & extras.
As you grow, so do your rewards. Unlock perks, community access, and more along the way.
Scale Bonuses
Earn rewards to celebrate big milestones like Free Willa Premium for life, cash bonuses, and spotlight features on our channels.
Community Benefits
As a valued partner, you'll get direct access to Willa's founders in our private forum, monthly features and giveaways, plus a bonus for other creators you refer to the program.
Affiliate program FAQ
You earn $1 for every new Willa sign-up driven through your link, with no cap and no complicated tiers. The more you promote, the more you earn.
It's straightforward! Apply through the form on this page. Once approved, you'll receive access to your affiliate dashboard where you can generate your unique referral link and start sharing.
Earnings are paid out monthly. Once a sign-up is verified (typically 24–48 hours), it counts toward your balance. Payments are processed on the 1st of each month, and funds typically arrive in your bank within 2–3 business days.
The minimum payout threshold is $10.
Your affiliate dashboard provides comprehensive analytics, including click-through rates, conversion rates, and total earnings. You can track everything in real time.
While having a blog or website can be beneficial, you can also promote Willa through social media, email, YouTube, TikTok, or any other platform you prefer.
The cookie duration is 7 days. If someone clicks your referral link and signs up for Willa within 7 days, you'll earn $1 for that sign-up.
Since you're paid per sign-up (not per subscription), cancellations don't affect your earnings. Once a sign-up is verified and credited, that payout is yours.
Boards are public collections you curate for your community. When someone signs up for Willa to follow your board, you earn on that sign-up. You can also save affiliate content from other brands into your board and earn when your followers engage with it.
We're here to help! Reach out to our affiliate support team at affiliates@withwilla.io or through the contact form on this page.